Making Money at Farmers Markets

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Basics of Good Displays

Farmers, makers, and marketers at farmers markets can easily increase their income by taking the time to create an attractive display, having informative signs, and being a pleasant personality at the market.  Here are some guidelines for attractive displays —

1 — Create a Display that Attracts People — Use photos, articles, maps, tools, examples, colors, textures

2 — Don’t Sit Down, Don’t Read, Don’t Talk on the Phone  —  Customers won’t want to bother you (isn’t that how you’d act in a store?)

3 — Have One Sign Explaining What You Are Doing (at least one) — why you grow or make, where you do it, how long, what’s special about your operation/farm

For a bit of inspiration, check out this free Thriving Markets PINTEREST site that collects displays of produce by farmers and others, signs, tables, and other farmers market equipment that will give you an idea or two from around the world —- Good Farmers Market Displays

 

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Aisle Signs

jam aisle sign
Jam at farmers market in Washington Individual Signage at Farmers Markets

Do you have a sign that can be placed outside your booth?  Maybe in the aisle or in the parking lot, or at the front gate?
Does the farmers market allow these signs?  I have NEVER seen a booth that had too many signs. Never. Never in three decades. In fact, often (though not always) the booths with the most signs . . .  signs on individual items, signs hanging from the table, hanging off the canopy, the vehicle, informative or humorous clothing . . . all seem to add sales to most farmers and makers booths.  Can you find way to use canvas signs or wooden signs or metal signs rather than the (less-long-lasting) plastic/signs?  Are you prepared for a corner spot, signs facing in two directions?

 

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Offering Large Sizes

There is a little known way to make more money.  Almost any item can be put together in its more normal sizes, AND in one REALLY LARGE size.  Let’s say you sell fruit individually and in a three pound basket.   Or plants in a  2 inch pot and in a gallon size.  Or honey in a bear (bad plastic!) and a two pound jar.  Offer something MUCH larger.  Fruit in a twenty pound bag (or a whole basket or box.)  A six foot plant in a wooden planter.  Or honey in a twenty pound bucket. . . . normally people look at your large size, and then your small size and decide how much they might use, and what the price difference is.  When they see a really large item, they realize that the medium size bag (or plant or jar) is a good bargain . . . and HEY they aren’t buying the largest one available anyway.  [Plus, you WILL sell one of the really large ones occasionally.]  Try it, you will be pleasantly surprised.  You will sell more of the larger sizes if you have something much larger available.

 

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